Apr 07, 2022
In Music Forum
As your business grows, more teams turn to you for email support, and you are asked to deliver more campaigns, your email team will grow too. But how do you structure your team for long-term success? Deciding how to organize the team in the grand scheme of your business and all of its segments is a big decision and it can affect your process for years to come. The two main messaging team structures you'll need to choose from are centralized and decentralized. But what does that mean exactly? Centralized teams form a central group with a united front that serves multiple business functions, geographies, or products. Decentralized teams adopt a divide and conquer strategy, with different countries or products creating separate teams and unique campaigns. But how do you company mailing list know which team structure is right for your brand? Advantages and disadvantages of a centralized messaging team one of the biggest benefits of a centralized email organization is practically in the name. When all the strategy, writing, and design comes from the same group, you end up with more consistent campaigns across segments. When done right, a centralized email organization can also be a well-oiled machine, creating a repeatable process that uses the strengths of different team members. On the other hand, centralized teams can become too large. Keeping team members in a specific work lane can hamper creativity and experimentation. The more people involved in the process of a single email, the longer the process can take. 23% of marketers find their email approval process too cumbersome due to the number of people involved. On average, marketers spend 3.9 hours managing email reviews and getting approval. Advantages and disadvantages of a decentralized messaging team since decentralized marketing organizations are broken into smaller units, teams can be more agile and more focused on the needs of their unique customers.