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西法特西法特
Aug 02, 2022
In Music Forum
So, with growth presenting a big challenge, how do DTC brands go about acquiring new customers? Wong says that her company, Belardi Wong, is seeing its clients focus on three major growth strategies. “The first is just increasing distribution channels, so selling your product on the Nordstrom floor. Wholesale is a tremendous growth opportunity.” Further to this, she says, “the number two strategy is basically activating more marketing channels. We see clients leaning into CTV, into TikTok, as well as leaning into print.” The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. The third option for customer acquisition is to expand product assortment. “A lot of D2C brands made you think that you could just have one product or five products and suddenly become huge, right? But there’s a reason why Stance and Bombas don’t just sell socks anymore. They sell t-shirts and underwear. The same with Allbirds,” she explained. “The best way to drive response rates is to have a range of product across categories and price points. The more products you have the more likely someone is to buy from you. You also increase your downstream lifetime value, which means you can spend more to acquire customers.” Even the best strategy does not guarantee success in today’s retail landscape, of course, with the priories of consumers continuously evolving. However, Wong says that authenticity remains a key factor for affluent, urban consumers in particular. “We see that consumers are willing to pay more for sustainability, and if the brand is giving back,” she said. “I always say a millennial can spot a manufactured brand from a mile away, and I think definitely authenticity is very important.”
Wider product assortment and more marketing channels is key to growth
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